Dashboard KPIs
Open leads, overdue follow-ups, won in 30 days and inquiries waiting to convert — what needs attention now.
Sales Solution
Dashboards and reports turn pipeline activity into decisions — open leads, overdue follow-ups, funnel health and win rates on shared CRM data.
The challenge
Spreadsheets lag. Managers need today’s overdue list and this month’s funnel — not Friday’s export.
Lead counts without stage conversion, ageing or source ROI.
Follow-ups slip until a buyer complains — no dashboard callout.
Can’t tell if a win came from MagicBricks, Meta or a sticky owner’s effort.
Capabilities
KPIs for today, funnel for the process, deep reports for coaching and spend decisions.
Open leads, overdue follow-ups, won in 30 days and inquiries waiting to convert — what needs attention now.
Stage conversion from New through Won so you see where volume drops and where to coach.
Avg days to win, leads by agent and source, win rate, ageing and high-priority opens.
Data flow
Every stage change, follow-up and win/loss reason feeds the same analytics layer.
Tracking data flow
Capture
Leads & sources
Engage
Calls · tasks · notes
Advance
Stage & sub-status
Close
Won / Lost / Hold
Measure
KPIs · funnel · reports
Capture
Leads & sources
Engage
Calls · tasks · notes
Advance
Stage & sub-status
Close
Won / Lost / Hold
Measure
KPIs · funnel · reports
What enters
Stage moves, owners, sources, follow-up dates, call outcomes and win/loss reasons.
What you watch daily
Open leads, overdue follow-ups, high-priority opens and won (30d).
What you review weekly
Funnel conversion, avg days to win, leads by agent/source and win rate.
Reports
Illustrative view inspired by the live sales workspace.
Pipeline funnel · snapshot
Illustrative view inspired by the live sales workspace
Open leads
Active
Overdue
Today
Won 30d
Closed
Inquiries
Pending
Report builder
Filter → group → measure → chart. Duplicate system starters or create your own — then pin them to a custom dashboard.
Create report · step by step
Name, Sales/Marketing/Shared library, team or private visibility
Raw source (Leads/Deals/Tasks/Inquiries) or a Dataset with calculated fields
Number, bar, pie, line, funnel, table, radar and more
AND/OR rules — last 30 days, open only, one agent, has campaign…
Status, source, agent, campaign, project, city, lost reason…
Count, sum, avg — or win rate % / days-to-win from a dataset
Datasets
Reusable joins + calculated fields (win rate, days-to-win, lead+task blends). Starters for sales and marketing.
Dashboards
New board → add widgets from saved reports → drag/resize. Sales overview, agent performance, marketing overview.
Alerts
Watch a Number report every ~15 minutes; notify when overdue follow-ups or other KPIs cross your threshold.
Also flexible
Create Sales + Rental (or more), add statuses and sub-statuses, and mark which stages start a deal.
Add pipelines for different motions — e.g. Sales vs Rental — then filter leads by pipeline.
Read moreEdit stages like Site visit done or Negotiation, with sub-statuses such as Callback requested.
Read morePin the reports each role needs — admin, salesperson or marketing — without exporting to Excel.
Connected
Every report reflects real pipeline activity — no manual exports.
Manager dashboards and stage drill-downs.
Read moreTrack from first enquiry to close.
Read moreOverdue and stage events feed KPIs.
Read moreAgent outcomes in the same funnel.
Read moreSource tags power attribution reports.
Read moreExplore tracking in the full platform.
Read moreBook a demo to explore KPIs, funnel views and reports for reps, managers and leadership.