sT salesTantra

Marketing Solution

Capture leads from forms, webhooks and portals

Build capture forms, share a link or embed, post to the lead webhook, and land portal or ad enquiries in CRM — with source, campaign and form_id attached.

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Capture forms Lead webhook Sources & sub-sources Campaign tagging

The challenge

Enquiries arrive everywhere — attribution nowhere

Forms, portals and ads dump contacts into inboxes or spreadsheets. Sales starts cold and marketing can’t prove which channel worked.

Leads arrive untagged

Portal alerts and landing-page forms create contacts with no source, campaign or project attached.

Integrations are fragile

Each channel needs a different import path. Developers rebuild mappings every time a portal changes.

Campaigns stay in ad accounts

Spend lives in Meta or Google. Sales never sees which campaign_id a lead came from.

Capabilities

Capture that creates CRM leads instantly

Forms, webhooks and channel integrations share one source taxonomy and campaign model — so every enquiry is ready for sales.

Capture forms

Build a form, share its link or embed it. Set default source and campaign so every submission creates a lead with form_id.

Lead webhook

Inbound JSON with form_id, source_id and campaign_id. Developers get a PDF guide with endpoint, auth and sample curl.

Portals & ads

Housing, MagicBricks, 99acres, NoBroker and Meta/Google/LinkedIn as sources — or via paid add-ons when enabled.

Data flow

Forms and webhooks that create CRM leads instantly

Build a capture form, share its link or embed it — or post to the lead webhook from portals and landing pages.

Capture → CRM data flow

Entry points

Capture form link / embed
Lead webhook (JSON)
Portal / ad integrations
Agent-tagged enquiry
↓

On submit

  • • Lead record created
  • • form_id applied
  • • Default source & campaign
  • • UTM / landing page stored
  • • Thank-you email queued
  • • Sales assignment runs
↓

Preferred fields

form_id
source_id / main_source_id
campaign_id
project + contact fields

Developers get a webhook guide with endpoint, auth headers, sample JSON and curl examples — so portal and landing-page leads stay structured.

Sources

Every channel has a place in attribution

Main sources and sub-sources used on forms, webhooks and agent capture — so Source leads and reports stay clean.

Source taxonomy

Portal

  • • Housing
  • • 99acres
  • • MagicBricks
  • • NoBroker

Digital

  • • Website
  • • Google Ads
  • • Meta Ads
  • • SEO
  • • Webhook

Social

  • • Facebook
  • • Instagram
  • • LinkedIn
  • • YouTube

Referral

  • • Customer
  • • Channel partner
  • • Employee

Offline

  • • Walk-in
  • • Exhibition
  • • Newspaper
  • • Hoarding

Broker

  • • Broker
  • • CP firm

Direct

  • • Phone call
  • • WhatsApp
  • • Email

Campaigns

  • • Budget
  • • Spend
  • • CPL
  • • Dates
Open Source leads / Manage sources to review volume by source and sub-source, then drill into pipeline mix for each row.

Campaigns

Tag once. Measure spend, CPL and wins.

Create campaigns with budget, spend and dates. Tag leads via webhook campaign_id or agent selection — then read CPL in Analytics.

Create campaign

Name, dates, budget and availability for tagging.

Tag leads

Webhook campaign_id, form default or agent pick on capture.

Enter / sync spend

Manual spend or sync from connected Meta / Google accounts when the add-on is active.

Hygiene

Review untagged leads by source so attribution stays trustworthy.

Concrete examples

Website project form

Default source Digital → Website, campaign Festival Offer. Submission creates lead with form_id; thank-you email queues.

Portal webhook

JSON posts source_id for Housing + campaign_id. Lead lands tagged; sales assignment can run immediately.

Agent walk-in

Rep selects Offline → Walk-in and optional campaign at capture so Source leads stay complete.

Integrations

Capture where buyers already enquire

Connect high-volume channels or use the inbound lead webhook for any portal and landing page.

Meta / Google / LinkedIn

Ad account connections and spend sync when the paid add-on is active for your company.

Property portals

Housing, MagicBricks, 99acres, NoBroker — as sources or via paid portal add-ons / webhook.

Lead webhook

Always available. Inbound JSON with form_id, source_id and campaign_id plus a developer PDF guide.

Connected

Capture is only the start

Leads feed thank-you emails, sales assignment and marketing reports on the same CRM.

Lead nurturing

Thank-you and follow-up email templates with placeholders and open/click tracking on the lead.

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Workflow automation

Connect capture to assignment, notify and task creation without manual handoffs.

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Marketing reports

CPL, spend vs budget, leads and wins by campaign or source, plus untagged hygiene.

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Marketing Automation

Full product view of capture, sources, campaigns and marketing dashboards.

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Sales CRM

Tagged leads appear in the same database your sales team works every day.

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Lead distribution

Route new enquiries by project, source or round-robin the moment they arrive.

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See lead capture in action

Book a demo to walk through capture forms, source taxonomy, webhook fields and how tagged leads flow into sales.

Marketing Automation