Sticky owner
Same project + email/phone within the sticky window reuses the prior owner so buyers keep one relationship.
Sales Solution
Every lead finds the right owner in seconds
salesTantra assigns in a clear order — sticky owner first, then project sales team, then workflow rules — with absences respected.
Sticky owner
Project team
Round-robin
Workflow rules
Absence aware
The challenge
Manual routing loses hot leads
When managers forward enquiries by chat, speed-to-lead and fairness both suffer.
Ownership fights
Reps cherry-pick. Returning buyers get a new owner who doesn’t know the history.
Wrong project team
A MagicBricks lead for Project A lands with the Project B pod by accident.
Slow first response
Unassigned queues sit while ads and portals keep sending intent.
Capabilities
Fair, fast routing that matches your org
Sticky continuity for returning buyers, balanced load for new ones, and rules for priority cases.
Project sales team
Prefer handlers on that project first — round-robin within the project pod before broader pools.
Workflow rules
Match by priority: round-robin pool or specific assignee. Fallback leaves unassigned and can notify the team.
Data flow
Assignment decision flow
Every new lead walks this order until an owner is found — or the team is alerted.
Sticky → team → rules → fallback
New lead arrives
1
Yes → assign prior owner
Sticky owner?
Same project + email/phone within sticky window → reuse prior owner.
No ↓
2
Yes → round-robin on project team
Project sales team?
Project has handlers → rotate among that team first.
No ↓
3
Yes → assign by rule
Workflow rules?
Match project, pipeline and priority rules (e.g. round-robin pool or named assignee).
No ↓
4
Unassigned + alert
Fallback
No match → leave unassigned and notify project team if configured.
Sticky owner
Reuse the rep who already spoke to this buyer.
Round-robin
Balance new leads fairly across a sales pool.
Rule priority
Higher-priority workflow rules win first.
Absence aware
Skip agents on leave when routing.
Examples
How distribution plays out in real enquiries
Portal, digital and returning buyers — same engine, different outcomes.
MagicBricks · Project A
No sticky match → project sales team round-robin → owner notified with first follow-up task.
Returning buyer (same phone)
Sticky window hit → prior owner reassigned → conversation continues with full history.
High-priority Meta lead
Workflow rule matches priority pool → specific round-robin or named assignee; absences skipped.
Connected
Distribution fits your pipeline
Pair routing with capture, automation and calling on one platform.
Lead management
Qualify and nurture in the same inbox that receives assigned leads.
Read moreSales automation
Auto-create tasks and notify on assignment.
Read moreCall center CRM
Route high-volume queues to agents with outcomes.
Read moreSales tracking
Measure response time and conversion by owner and source.
Read moreLead capture
Forms and portals feed leads ready for routing.
Read moreSales CRM product
See assignment in the full sales platform.
Read moreSee lead distribution in action
Book a demo to configure sticky windows, project teams and workflow rules for your org.