CPL & spend
Overall CPL, CPL by campaign, spend vs budget % and total spend — including synced Meta/Google spend when the add-on is active.
Marketing Solution
Marketing reports for CPL, spend and campaign wins
Prove which channels create pipeline — CPL, spend vs budget, leads and wins by campaign or source, channel mix, tag rate and untagged hygiene on the same CRM sales uses.
CPL & spend
Campaign attribution
Source mix
Untagged hygiene
The challenge
Marketing reports clicks. Sales reports bookings.
When spend, sources and pipeline live in separate tools, ROI is a debate — not a shared dashboard.
CPL is guesswork
Ad spend sits in Meta or Google. Lead counts sit in CRM. Nobody agrees on cost per lead.
Campaigns lack credit
Wins close without campaign_id. Marketing can’t prove which launch drove bookings.
Untagged leads hide gaps
Volume looks healthy until you notice half the pipeline has no source or campaign tag.
Capabilities
Marketing metrics tied to revenue
Because CRM and marketing share one database, reports connect campaigns and sources to real pipeline outcomes.
Attribution
Leads and wins by campaign or source, channel mix, inquiry → lead conversion and cost per won.
Hygiene
Campaign tag rate and untagged-by-source views so attribution gaps get fixed, not ignored.
Data flow
From campaign tag to closed-deal credit
Reports only work when capture tags source and campaign. Attribution flows back when sales wins the deal on the same record.
Campaign attribution flow
1
Campaign live
Budget & dates set
2
Lead tagged
campaign_id + source
3
Spend tracked
Manual or ad sync
4
Sales works
Same CRM record
5
Outcome
Won / Lost recorded
6
Dashboard
CPL · wins · gaps
1
Campaign live
Budget & dates set
2
Lead tagged
campaign_id + source
3
Spend tracked
Manual or ad sync
4
Sales works
Same CRM record
5
Outcome
Won / Lost recorded
6
Dashboard
CPL · wins · gaps
Inputs
Sources, campaigns, budgets, spend (manual or synced) and tagged leads from capture.
Pipeline link
Wins and losses on the same lead feed campaign win rate and cost per won.
Hygiene
Tag rate and untagged-by-source widgets show where attribution is incomplete.
Reports
What marketing teams can measure
Starter marketing reports and a Marketing overview dashboard — CPL, spend, wins and hygiene for untagged leads.
- Leads and wins by campaign or source
- Overall CPL and CPL by campaign
- Spend vs budget % and total spend
- Campaign tag rate and untagged-by-source
- Leads by channel, city and sub-source
- Inquiry → lead conversion
- Cost per won and campaign win rate
Marketing overview · snapshot
Illustrative widgets from the live workspace
Campaign leads
33
30 days
Overall CPL
₹37k
Blended
Spend vs budget
37%
Tracked
Untagged
7
Needs hygiene
Digital
55%
Portal
20%
Offline
10%
Referral
8%
Direct
7%
Flexible
Build the marketing reports your company needs
Starters for CPL and campaign wins — plus a full report builder, custom dashboards and KPI alerts.
Custom report builder
Filter → group → measure → chart on Leads, Deals, Inquiries or Datasets. Save to the Marketing library or share.
Customise dashboards
Marketing overview or a board you invent — widgets are live reports you can drag and resize.
Alerts on KPIs
Watch a Number report (e.g. untagged leads or spend vs budget) and notify when it crosses a threshold.
Hygiene
Untagged leads break every report
Campaign tag rate and untagged-by-source views help marketing clean capture before spend decisions go wrong.
Campaign tag rate
See what share of new leads carry a campaign_id from forms, webhooks or agent pick.
Untagged by source
Find which portals or digital channels dump volume without campaign context.
Fix at capture
Tighten form defaults, webhook fields and agent habits — reports improve without spreadsheet surgery.
Clean tags → trusted CPL
Source leads, Manage sources and campaign tagging are upstream of every marketing widget. Hygiene first, then scale spend.
Learn moreConnected
Reports powered by your full stack
Capture, nurturing and sales outcomes feed the same reporting layer.
Lead capture
Attribution starts when forms and webhooks tag source and campaign.
Read moreLead nurturing
Thank-you engagement sits on the lead sales and reports already use.
Read moreWorkflow automation
Handoffs keep ownership clear so win attribution stays trustworthy.
Read moreMarketing Automation
Full product view of campaigns, CPL and marketing overview.
Read moreSales CRM
Closed deals on the same leads feed wins by campaign and source.
Read moreLead distribution
Fast assignment protects response time without breaking attribution.
Read moreSee marketing reports in action
Book a demo to explore CPL, spend vs budget, campaign attribution and untagged-lead hygiene on your pipeline.